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Carl, Head of Content & Social

Carl had always wanted to work in sports television, but promised his dad that he would become an accountant if he couldn’t get a job after 150 applications. He got job 126, working in motor racing TV production in Australia until he moved to the UK in 2008. A lifelong Arsenal fan, he couldn’t believe when the club offered him a role as a producer. In less than a week he went from sitting in the stadium to shooting video content with Cesc Fabregas. He stayed with Arsenal for ten seasons, helping to transform the club’s social media and video channels. He currently works for the NBA, working to grow the league’s following in Europe and the Middle East.